Magicbox (We’, ‘Us’ or ‘Our’) know that you take the privacy of your information and how it is used and shared very seriously, and We will only use your personal information in accordance with the current data protection law in the UK, EU and this privacy policy. This notice describes Our privacy policy.

This policy applies to all the websites We operate, Our use of emails for marketing purposes, and any other methods We use for collecting information. It covers what We collect and why, what We do with the information, what We won’t do with the information, and what rights you have.

This privacy policy only applies to personal information We hold about individuals. It does not apply to information We hold about companies and other organisations.

We may update this privacy policy from time to time by publishing the amended version on Our website. Unless we have legal grounds to do otherwise, We will provide you with at least 30 days’ notice of the effective date of the revised privacy policy. We may post the notice on Our website and/or send you the notice by email.

Who we are

In this policy, whenever you see the words (‘We’, ‘Us’ or ‘Our’), it refers to Magicbox (registered in England and Wales with company No: 11557185) the registered office (for both) of which is at: Magic Box Toys UK Ltd, GATWICK HOUSE, 4B Gatwick House, Peeks Brook Lane, Horley, RH6 9ST

For the purposes of UK Data Protection Law, We are a data controller in respect of the personal information that We collect and process about you as described in this privacy policy.

Information We collect

We will only ever collect the information We need which includes data that will be useful to help improve Our services.

We may collect and process the following data about you:

Personal information, such as name, postal address, phone number, email address, that you provide by filling in forms on Our website and when you contact Us via telephone and includes information provided when you

• subscribe to receive one of Our e-communications
• enquire about a specific product or service
• request information via telephone
• request a call back
• respond to a marketing campaign
• enter a competition or promotion
• submit a question to Us or provide Us with feedback

Details of your visits to Our site including but not limited to, IP addresses (the location of the computer on the internet), pages accessed, and files downloaded. This helps Us to determine how many people use Our sites, how many people visit on a regular basis, and how popular Our pages are. This is statistical data about Our users’ browsing actions and patterns and does not identify any individual. It simply allows Us to monitor and improve Our service.

You are provided with an opportunity to opt out from receiving communications from Us or Our partners at the time that your details are submitted and on each occasion that you are contacted thereafter.

Our site uses cookies to distinguish you from other users of Our site. This helps Us to provide you with a good experience when you browse our site and allows Us to improve Our site. For detailed information on the cookies We use and the purpose for which We use them please see Our cookie policy below. If you want to disable cookies please refer to your browser help.

How We use the information We collect

We may process your personal data for Our legitimate business interests. “Legitimate business interests” means the interests of Our company in conducting and managing Our business and providing you with the best services and products in the most secure way. These interests include:

• To ensure that content from Our site is presented in the most effective manner for you and for your computer
• To provide you with information about Our products, services or offers that you request from Us or that may be similar to products and services that you have previously purchased from Us (or requested information about)
• To contact you regarding your opinions on Our products and services which may be used for research and analysis to help Us to improve or modify those products and services
• To help Us identify you when you contact or visit Us
• For general administration purposes
• To help Us improve the quality of Our products and services
• To help Us detect and prevent fraud and money laundering
• To carry out analysis and customer profiling

When you communicate with us for customer service or other purposes (e.g. by emails, faxes, phone calls, tweets, etc.) we retain such information and our responses to you in the records of your account

When We process your personal data for Our legitimate business interests, We always ensure that We consider and balance any potential impact on you and your rights under data protection laws.

If you have any concerns about the processing described above, you have the right to object to this processing. For more information on your rights please see “Your Rights” section below.

Choice / opt-in and opt-out

Whenever the processing of your personal data requires your consent then you will be given the opportunity to opt-in or opt-out of having your contact details used as set out above, at the time your details are submitted.

If you do not wish Us to use your data as set out above, or to pass your details on to third parties for marketing purposes, please leave the relevant boxes, situated on the form which We used to collect your data, blank/unticked.

If you no longer wish to receive marketing emails or other promotional materials from Us, you may opt-out of receiving these communications at any time by one of the following methods:

• by replying to the email with ‘unsubscribe’ in the subject line
• by using the opt out box if there is a response form
• by writing to Customer Services at the following email address: ContactUs@magicbox-toys.co.uk
• by calling us on 01293 222500

Please be aware that if you opt out of marketing communications received from one of our partners, and your information is also held by other partners, you may continue to receive information from these other partners until you inform them that you wish to opt out of marketing communications as well.

Sharing your information

Just like most other organisations, We work with third-party service providers which provide important functions to us that allow us to be easier, faster, and friendlier in the way we deliver Our services. We need to disclose user data to them from time to time, for any of the purposes set out above, so that the services can be performed. Listed below are the categories of the third-party service providers and business partners to whom we may disclose your data, together with the purpose of disclosure and type of information disclosed.

Category of supplier	Purpose	Data disclosed
Couriers	Inform of intended destination	Recipient details
PR & Marketing Agencies	Range of PR & marketing issues	Competition entrants
IT support	Maintenance of systems, fix problems, provide firewalls/backup	Details of employees & (potentially) customers or third party suppliers

Data security

Information is stored by Us on computers located in the UK. We may transfer the information to other offices and to other reputable third-party organisations as explained above. We do not send personal data outside of the European Economic Area (EEA). We may also store information in paper files.

We have data protection policies in place to manage and record your data privacy and preferences correctly and ensure that your data is stored securely to protect against its loss, misuse and alteration.

We take steps to ensure that any organisations that we share your data with will have security protocols and policies in place to manage and record your data privacy and preferences correctly.

Unfortunately, the transmission of data across the internet is not completely secure and whilst We do Our best to try to protect the security of your information We cannot ensure or guarantee that loss, misuse or alteration of data will not occur whilst data is being transferred.

We will keep your information only for as long as We need it to provide you with the goods, services or information you have required, to administer your relationship with Us, to comply with the law, or to ensure We do not communicate with people that have asked Us not to. When We no longer need information, We will always dispose of it securely, using specialist companies if necessary to do this work for Us.